Wednesday, 25 November 2015

Video: What Technology Does Starwood Find Truly Enhances the Customer Experience?

Have you ever wondered how you can use technology to elevate your customer's experience of your brand?  Do mobile, wearables, Whatsapp and keyless entry for example add real value?

Hoteliers are investing millions in new technology and yet according to Hospitality Technology magazine, nearly a third of hoteliers still find it hard to keep up with their guests' technological demands. 

Presenting at EyeforTravel's inaugural Connected Traveller conference in London last month, Daniel Kerzner, VP Loyalty, Starwood Hotels shared:

  • What technology Starwood have invested in to enhance the customer experience
  • From mobile to wearables to Whatsapp - his views on what's really worth investing your valuable time and resources in
  • Insights into how to deliver an intelligent, personalized customer experience to drive loyalty
The video presentation and slides are available to download here (free download). 

For more videos and slide content from top travel brands, sign up to EyeforTravel OnDemand.

Friday, 13 November 2015

Nominations now open for EyeforTravel’s Mobile Innovation in Travel Awards 2016

Does your travel company have what it takes to succeed in mobile?  Is your app a key weapon in your battle to win and engage travel consumers?  Top travel brands will find out as they battle it out as part of EyeforTravel’s Mobile Innovation in Travel awards taking place in San Francisco, March 14th  as part of EyeforTravel’s San Francisco Summit.

As Kenny Jacobs, Chief Marketing Officer, of European low cost carrier Ryanair said an EyeforTravel event earlier this year, “Everything going forward is going to be about mobile”

Mobile technology is no longer a nice to have – it’s a must have.  Mobile is transforming the way travel is sold – providing exciting opportunities to enhance the customer experience, grow loyalty and ancillary revenues.

EyeforTravel’s Mobile Innovation in Travel Awards seek to recognize the travel brands who are making significant progress in mobile – trailblazing the way for others to follow.

With new mobile devices hitting the app store and extra capabilities coming to devices, travel brands cannot sit still and must continue to innovate.

The awards will feature 3 categories –
·         Best Mobile Travel App
·         Best Mobile Travel User Experience
·         Best Mobile Travel Solution

A public voting stage will be used to narrow down the 3 lucky finalists per category who will present at the final which will be held as part of EyeforTravel’s 4th annual Mobile & Innovation Strategies for Travel conference
Past entrants and finalists of the awards include, KLM, TripAdvisor, Marriott, Best Western, Carlson Wagonlit Travel, Worldmate,, and more!
Entrance for B2C travel brands is free of charge.  All entires must be received by December 18th.
Find out how to enter your brand and for full terms and conditions, visit -
For all awards enquires contact:-
Gina Baillie
London, UK: +44 (0)207 375 7197
US Toll Free: 1 800 814 3459 ext. 7197

Monday, 2 November 2015

We put together the most insightful tweets from our summit in Las Vegas

Some of the biggest travel brands recently came together in Las Vegas for EyeforTravel's Travel Distribution Summit N.America 2015. We saw a record attendance this year with over 600 attendees.

We've put together the best tweets from the summit to help you make sense of the North American travel market and what you should be focusing your resources on.

Wednesday, 23 September 2015

TDS N. America: Are you feeling lucky for Las Vegas?

EyeforTravel's flagship event TDS N. America (October 19-20, Bellagio Las Vegas) is now less than 4 weeks away and to build on the excitement we’re giving all 400+ confirmed attendees the chance to win $200 worth of Bellagio casino chips.

All you have to do is tweet about TDS N. America with the #imattendingtdsusa and include the link to the event homepage -  

We will be tracking the hashtag and the person to make the most creative use of social media while including #imattendingtdsusa between now and the end of Day 1 of the conference will be presented with their chips at the networking drinks.

Remember, you can enter as many tweets as you like and it increases your chances of winning those chips.

Good luck and get tweeting!

TDS N. America Event Director Julia Heighton

Wednesday, 22 April 2015

How can hotels ensure optimal profit from their property’s amenities?

Whilst total RM is becoming increasingly popular, little information really exists on how hoteliers can revenue manage their hotel amenities.  Yet non-bedroom revenues can add a significant amount to a hotel’s bottom line. 

Event space in particular, can be different to manage.   Often the systems don’t exist to manage leads effectively.   Those selling the space don’t communicate with the revenue management team to ensure they are pricing the contract optimally. 

Ahead of EyeforTravel’s free webinar on this theme, we caught up Jeffrey Emenecker, GM of Decision Street, Cvent.  

When asked how hoteliers currently manage group business leads, he shared that from their experiences, most hoteliers today manage leads through their inbox and their sales and catering system, processing them on a first-in, first-out basis, using experience and instinct to help prioritize efforts.   

 He identified some of the key issues faced by hotels - 

a) Pressure to respond to all leads quickly within defined time frames
b) Difficulty in qualifying which leads are worth researching in detail
c) Not enough time to create a quality, custom response to important leads for the hotel
d) A lack of visibility into profit, not revenue, for a particular lead

So what can hotels do?  

“Hoteliers should ensure that they have a process, and ideally systems, to view all revenues and associated margins related to each lead.  We see many instances of hotels not hitting monthly profit targets because decisions made that impacted revenue and margins in non-room revenue related areas” said Emenecker. 

Emenecker shared that in cases where a lead is too early in the cycle to get estimates on all non-room revenue items, properties can also create guidelines of expectations for non-room revenue items to apply when evaluating a lead. 

Interested in finding out more?    We’ll be exploring how hoteliers can better analyze and respond to incoming group business leads to ensure that they are maximising the entire revenues of the property, including those from amenities in a free webinar taking place next Wednesday 29th at 2pm EST in partnership with Cvent.  

Sign up to the complimentary webinar here 

NB. If you can’t make the date of the webinar, sign up anyway as we will be sending all registrants the full webinar recording to watch at your leisure. 

Tuesday, 31 March 2015

Announcing the winners of EyeforTravel’s Startup Awards 2015

Last week saw 12 startup finalists compete in the final of EyeforTravel’s Startup Awards as part of EyeforTravel’s inaugural Startup Village in San Francisco. 

From mobile concierge’s to the equivalent of Tinder for travel, the final saw a diverse range of exciting new online travel companies each deliver a 10 minute pitch to the expert panel of judges. 

It was an intense afternoon, but after much deliberation, the winner and runners up were announced at the evening networking drinks reception.

The two runners up were – 


  • A B2C channel for online bookings for accommodation across Africa for Consumers to get best choice and best rates. This is almost unheard of in many parts of Africa so they are pioneering there what is commonplace elsewhere in the world.
  • A B2B channel for agents across Africa and worldwide to access our accommodation, make bookings and earn commissions.

FLYR, Inc. is a data science company first conceived to relieve a universal pain point among travelers — the guessing game of booking airfares. By aggregating and analyzing billions of data points, FLYR has created Foresight, a proprietary prediction engine, allowing for ultra - relevant fare forecasts and providing immediate benefits to travelers

And the winner?  Stockholm based booking platform for event venues and meeting spaces, stole the top slot with their innovative platform for aggregating unique venues.  

Spacebase are a global booking platform for event locations and meeting spaces. They give renters access to unique locations for their next event and enable space providers to advertise their space to a ready-to-book user base. 

The awards judges included: - 

Matt Zito, Managing Partner, Travel Startups Incubator, LLC
Kevin McLaughlin, Founder & CEO, Ticket Project 
Cameron Yuill, General Partner, Structure Capital
Zaid Al Husseini, VP Product, Gogobot

Well done to Spacebase, Africa Bookings and FLYR and a big thanks to all those involved!

To be informed of the 2016 edition of EyeforTravel's Startup Village, email 

Thursday, 19 March 2015

Advances in data, analytics and technology are creating exciting opportunities for growth in APAC’s travel industry

Asia is a complex and fragmented market with vastly different types of consumer behaviour, languages and cultures. With rapidly changing technological development, the increase of low cost carriers in the region and the capability of the middle class to travel further, the possibilities of travel in Asia are becoming limitless.

 But the question remains, how can travel brands tackle such a diverse market? 

The revolution in data and analytics is changing what brands know about their customers. At the same time the growth of mobile use by travel consumers’ means that travel brands can service and sell more and for longer. According to a study by LeNovo, about 59 per cent of the respondents in Asia said they searched for travel accommodation online via mobile devices – 13 per cent above global average.  

 However, as Tim Gunstone, MD, EyeforTravel highlights, “In the battle to win the travel customer, if you don’t use both mobile and data to send contextualised communications then you risk losing customers to the travel companies that do”. In a recent interview with Tarandeep Singh, IHG’s Director of Revenue Analytics for the Asia Middle East and Africa (AMEA) region he said “data analytics have been able to rewrite our consumer segmentation and break it up by every brand to ensure we are talking to the right audience at all times,” This enables the group to target far more accurately with much higher conversion rates than a few years ago. 

 All this change means that established business models are showing signs of failing and huge opportunities are in place for the brave and insightful. New business models from start-ups such as TravelMob, HotelQuickly, Stayzilla, GrabTaxi and many others could potentially grow into billion dollar industries.  

 EyeforTravel’s 17th Travel Distribution Summit Asia couldn’t come at a more opportune time. Taking place in Singapore, 20-21st May, it will aim to bring together some of the leading APAC experts. 

The changes in the industry mean that the travel professional needs to fundamentally re-visit and discuss how they can work together effectively and profitably.  If they don’t, they risk facing commoditisation of their product and missing the huge opportunity to use data and analytics to increase ancillary product sales. 

For years, EyeforTravel’s TDS Asia event has been the educational meeting place for the innovators in the travel industry.  This year is no different, but we also have added into that mix some of the biggest brands in travel to brainstorm on the future of APAC’s travel.

 Marketing, innovation, technology, analytics, RM and mobile experts from all branches of travel use this event as an annual meet up to predict the future of  travel in the region and to network in view of profitable partnerships.

By Mariah Assuncao, Global Conference Director, EyeforTravel