Monday, 18 January 2016

Voting now open for EyeforTravel’s Mobile Innovation in Travel Awards!

What do Alaska Airlines, HomeAway, easyJet, Hilton, American Airlines, TripAdvisor and Best Western have in common?

They are all nominated to win ‘Best Mobile in Travel App’ at EyeforTravel’s Mobile Innovation in Travel Awards, that’s what!

They join many other top travel brands in the battle to reach the awards final which takes place at EyeforTravel’s Mobile & Innovation Strategies for Travel conference, March 14-15 in San Francisco.

The initial nomination period closed December 31st, 2015.  Now that the next round of successful entrants has been selected, the industry is now invited to vote to help determine who the 9 lucky finalists will be through casting their vote here.

Started in 2011, EyeforTravel’s Mobile Innovation in Travel Awards seek to recognise travel brands who aren’t afraid to experiment with mobile -finding new and exciting ways to engage customers and improve the travel experience.

The 3 categories are –

·         Best Mobile in Travel App
·         Best Mobile in Travel User Experience
·         Best Mobile in Travel Solution

Don’t miss your chance to vote now!

Voting closes February 19th. 

For event enquiries please contact:

Gina Baillie, Director, EyeforTravel Ltd. – gina@eyefortravel.com

Wednesday, 25 November 2015

Video: What Technology Does Starwood Find Truly Enhances the Customer Experience?

Have you ever wondered how you can use technology to elevate your customer's experience of your brand?  Do mobile, wearables, Whatsapp and keyless entry for example add real value?

Hoteliers are investing millions in new technology and yet according to Hospitality Technology magazine, nearly a third of hoteliers still find it hard to keep up with their guests' technological demands. 

Presenting at EyeforTravel's inaugural Connected Traveller conference in London last month, Daniel Kerzner, VP Loyalty, Starwood Hotels shared:

  • What technology Starwood have invested in to enhance the customer experience
  • From mobile to wearables to Whatsapp - his views on what's really worth investing your valuable time and resources in
  • Insights into how to deliver an intelligent, personalized customer experience to drive loyalty
The video presentation and slides are available to download here (free download). 

For more videos and slide content from top travel brands, sign up to EyeforTravel OnDemand.



Friday, 13 November 2015

Nominations now open for EyeforTravel’s Mobile Innovation in Travel Awards 2016

Does your travel company have what it takes to succeed in mobile?  Is your app a key weapon in your battle to win and engage travel consumers?  Top travel brands will find out as they battle it out as part of EyeforTravel’s Mobile Innovation in Travel awards taking place in San Francisco, March 14th  as part of EyeforTravel’s San Francisco Summit.

As Kenny Jacobs, Chief Marketing Officer, of European low cost carrier Ryanair said an EyeforTravel event earlier this year, “Everything going forward is going to be about mobile”

Mobile technology is no longer a nice to have – it’s a must have.  Mobile is transforming the way travel is sold – providing exciting opportunities to enhance the customer experience, grow loyalty and ancillary revenues.

EyeforTravel’s Mobile Innovation in Travel Awards seek to recognize the travel brands who are making significant progress in mobile – trailblazing the way for others to follow.

With new mobile devices hitting the app store and extra capabilities coming to devices, travel brands cannot sit still and must continue to innovate.

The awards will feature 3 categories –
·         Best Mobile Travel App
·         Best Mobile Travel User Experience
·         Best Mobile Travel Solution

A public voting stage will be used to narrow down the 3 lucky finalists per category who will present at the final which will be held as part of EyeforTravel’s 4th annual Mobile & Innovation Strategies for Travel conference
Past entrants and finalists of the awards include Booking.com, KLM, TripAdvisor, Marriott, Best Western, Carlson Wagonlit Travel, Worldmate, Hotwire.com, Hotels.com and more!
Entrance for B2C travel brands is free of charge.  All entires must be received by December 18th.
Find out how to enter your brand and for full terms and conditions, visit - http://events.eyefortravel.com/mobile/awards.php
For all awards enquires contact:-
Gina Baillie
GM
EyeforTravel
London, UK: +44 (0)207 375 7197
US Toll Free: 1 800 814 3459 ext. 7197

Monday, 2 November 2015

We put together the most insightful tweets from our summit in Las Vegas


Some of the biggest travel brands recently came together in Las Vegas for EyeforTravel's Travel Distribution Summit N.America 2015. We saw a record attendance this year with over 600 attendees.

We've put together the best tweets from the summit to help you make sense of the North American travel market and what you should be focusing your resources on.


Wednesday, 23 September 2015

TDS N. America: Are you feeling lucky for Las Vegas?

EyeforTravel's flagship event TDS N. America (October 19-20, Bellagio Las Vegas) is now less than 4 weeks away and to build on the excitement we’re giving all 400+ confirmed attendees the chance to win $200 worth of Bellagio casino chips.

All you have to do is tweet about TDS N. America with the #imattendingtdsusa and include the link to the event homepage - http://bit.ly/EFT_TDSUSA  

We will be tracking the hashtag and the person to make the most creative use of social media while including #imattendingtdsusa between now and the end of Day 1 of the conference will be presented with their chips at the networking drinks.

Remember, you can enter as many tweets as you like and it increases your chances of winning those chips.

Good luck and get tweeting!

TDS N. America Event Director Julia Heighton





















Wednesday, 22 April 2015

How can hotels ensure optimal profit from their property’s amenities?


Whilst total RM is becoming increasingly popular, little information really exists on how hoteliers can revenue manage their hotel amenities.  Yet non-bedroom revenues can add a significant amount to a hotel’s bottom line. 

Event space in particular, can be different to manage.   Often the systems don’t exist to manage leads effectively.   Those selling the space don’t communicate with the revenue management team to ensure they are pricing the contract optimally. 

Ahead of EyeforTravel’s free webinar on this theme, we caught up Jeffrey Emenecker, GM of Decision Street, Cvent.  

When asked how hoteliers currently manage group business leads, he shared that from their experiences, most hoteliers today manage leads through their inbox and their sales and catering system, processing them on a first-in, first-out basis, using experience and instinct to help prioritize efforts.   

 He identified some of the key issues faced by hotels - 

a) Pressure to respond to all leads quickly within defined time frames
b) Difficulty in qualifying which leads are worth researching in detail
c) Not enough time to create a quality, custom response to important leads for the hotel
d) A lack of visibility into profit, not revenue, for a particular lead

So what can hotels do?  

“Hoteliers should ensure that they have a process, and ideally systems, to view all revenues and associated margins related to each lead.  We see many instances of hotels not hitting monthly profit targets because decisions made that impacted revenue and margins in non-room revenue related areas” said Emenecker. 

Emenecker shared that in cases where a lead is too early in the cycle to get estimates on all non-room revenue items, properties can also create guidelines of expectations for non-room revenue items to apply when evaluating a lead. 

Interested in finding out more?    We’ll be exploring how hoteliers can better analyze and respond to incoming group business leads to ensure that they are maximising the entire revenues of the property, including those from amenities in a free webinar taking place next Wednesday 29th at 2pm EST in partnership with Cvent.  

Sign up to the complimentary webinar here 

NB. If you can’t make the date of the webinar, sign up anyway as we will be sending all registrants the full webinar recording to watch at your leisure.