As Social Media becomes a higher priority for travel brands, and as more and more evidence to support it’s effectiveness and influence comes to light, questions about the elusive ROI on social media efforts is often bought up.
Earlier this year, we set out to ask these questions and collect hard data from the leading travel brands who had launched social media efforts as part of the research for our Social Media and Mobile research report. The result was a very interesting compilation of case studies and first-hand account of how marketers were looking to creatively leverage social media in their overall, integrated marketing effort.
Perhaps not surprisingly then, in a recent survey carried out, 61% of the respondents said that they were looking to increase their social media spend in the near future.
Using this data, and along with recent research by Simpliflying, we’ve put together an interesting infographic that underlines the trends in the travel industry, specifically in the airline industry.
In case you missed it, we also released an interestingr infographic about the key trends in Mobile in Travel in August.